Life-size figures and photo cut-out boards will help to decorate public events and celebrations. They attract attention, create interactive zones for photo shoots, and immerse you in the atmosphere of the event. Children’s birthdays will be more fun with them. As POS materials, life-size figures, photo cut-out boards, and brand walls are powerful tools for brand promotion.
Life-size figure or photo cut-out board: what is the difference?
Below this text, you can see two illustrative photos. One of them is a life-size figure, the other is a photo cut-out board. The main difference between them is that the life-size figure is an independent art installation, and the photo cut-out board is a photo zone where you can interact with it by inserting your face into the hole.
A life-size figure is a human, animal, or object that is depicted in full growth. Its purpose is to attract attention or create a certain atmosphere at events, in stores, museums, or exhibitions. These figures are most often used for decoration or advertising.
A photo cut-out board is an installation with a hole for a face. As a rule, it is a caricature or thematic image of people, animals or heroes with interesting or funny poses. Photo cut-out boards are used at fairs, amusement parks, beaches, and other recreational areas to create a fun photo zone.
Life-size figures for the interior
Life-size figures are divided into indoor and outdoor. The materials used for the installation and the type of fasteners used depend on the location of the installation.
Indoor life-size figures are made of PVC plastic, a lightweight yet durable material that makes it easy to move and transport. For a lightweight figure, there is no need to make reinforced fasteners – a plastic fin is enough to support the figure from behind. Link to the online store with prices for interior life-size figures.
In the photo you can see the life-size figures produced by the Bureau of Advertising Technologies. These can be installations with a painted railroader, as in photos № 1 and 2. Or you can make a figure of your own manager, as in photos № 3 and 4.
In addition to people, life-size figures can also depict animals, such as a lion (photos 1, 2). An interesting solution was the figure of a painted hamster that becomes moving on the phone’s camera when you scan a QR code (photos 3, 4).
By the way, you don’t have to use recognizable images; they can be quite symbolic creatures. For example, a crow and an apple for a school event, which have only the outlines of a crow and an apple (photo 1). Or it can be a sea wave with octopus tentacles (photos 3, 4). Depending on how large the figure is, how stable it is, and whether it has, for example, two legs, the fin-attachment can be double (photo 2).
Outdoor life-size cutouts
The street life-size standees are made of metal composite. This makes the installation durable and resistant to environmental influences. For greater stability, the composite is attached to a metal mount and has a cross stand. In the photo you can see a figure checking your eyesight. The installation is the height of an adult (photo 1), made of composite (photo 2), attached to a metal base (photo 3), and stands firmly thanks to a crosspiece (photo 4). You can order a similar life-size figure on the web store.
In addition to the crosspiece, you can make a pipe with a bevel if you plan to fix the life-size figure in the ground (photos 1, 2). It is popular to place a QR code on life-size figures (photos 1, 3). Life-size figures are used both for advertising (photos 1, 3) and for parties and holidays (photo 4).
Figured photo stand-in boards
Figurative photo stand-in boards are made in different heights depending on the application. These can be small children’s figures, such as a car or a painted locksmith (photo 1). Or photo stand-in boards for adult height (photo 2). 3D objects can also be used in production, for example, a hard hat (photos 3, 4). Prices for figured photo stand-in boards in the online store.
Rectangular photo stand-in boards and brand walls
It would seem that rectangular and figured photo stand-in boards differ only in shape. But no, there are other differences. For example, rectangular installations use a metal frame to strengthen the structure of the installation – it ensures the strength and stability of the photo stand-in board. And the image is applied not to composite or plastic, but to banner fabric. It is attached to the frame with plastic clamps and has eyelets for them. And, of course, the fabric has holes for the face. Prices for rectangular photo stand-in boards are here. In the photo you can see an order made for the Red Cross of Ukraine.
Photo stand-in board for the online pet store Lenda.
Similar to photo stand-in boards in terms of production is the brand wall. This is the same banner fabric placed in a metal frame. But it has no holes for faces and usually contains a lot of logos instead of funny characters. And this banner is used for photo zones in more serious areas, for example, in business. The link to the Brand Wall product is here.
