Out-of-home advertising is any type of advertising that a consumer receives outside their home. It is designed for people who are on the street, in shopping centers, on public transport or in public places. In general, wherever there are people, there is outdoor advertising. Marketers and campaign owners have long used OOH to attract customers and increase sales. And for good reason. By placing a sign or a lightbox on the street, you will increase the trust of thousands of passersby who may become your customers.The way to the office is usually accompanied by bright signs and plaques – after all, this is the first thing your potential client sees. Making a first impression is an important marketing ploy. There will be no second chance.
That’s why rooftop installations, billboards with stelae rise on the streets, bright lightboxes with video screens are installed on the facades of buildings, beautiful signs and boards adorn the entrance to shops and campaign offices, and even on the asphalt you can often see outdoor advertising with branded cars driving on it.
Outdoor advertising in Ukraine and Kyiv is not yet as developed as, for example, in New York or Shanghai. In Ukrainian cities, any creative solution will not go unnoticed by the public. Even a beautifully painted park bench or a branded bus stop will stand out, and that’s what is needed there.

There are many types of outdoor advertising. Everyone classifies them in their own way. Therefore, we will list only those types of outdoor advertising that we produce ourselves:

• Board. Perhaps the most common type of outdoor advertising. Boards are made and installed to indicate businesses on the facades of buildings, an office in a business center, its working hours, or any other information that the client should know. Boards can be made of almost any material. As a rule, these are composite materials, wood, polyvinyl chloride (PVC), acrylic (plexiglass), or metal.
• Signboard. A construction, an advertising medium, the base of which consists of solid materials such as metal (aluminum, steel), wood or acrylic. The necessary information is applied to the base. It can be an application with Orakal vinyl film, three-dimensional letters and elements (logo) made of different materials. Backlighting is not always used. Signs are installed on the facades and roofs of buildings.
• Lightbox. This is a luminous box made of wood, metal, profile or acrylic. The basis for the front and back sides is plexiglass or polystyrene. The necessary information is printed on the base or covered with vinyl film. Inside the lightbox, an LED strip with the required number of LEDs is fixed for the highest quality glow so that it does not stain. Depending on the place of installation, lightboxes can be sealed, with a sealed light strip, or leaky.
• Volumetric letters. Three-dimensional lettering and logos have long been common in outdoor advertising. Information on signs or boards is printed, or covered with film, or made three-dimensional. The production technology is not complicated – it can be laser cutting, milling, or cutting on a string. The basis can be acrylic, polyvinyl chloride (PVC), wood, metal, polystyrene (foam), etc. The choice of consumables is quite large. Volumetric letters can be illuminated or not. As a rule, they are illuminated from the inside, but they can also glow along the contour (backlight).

These are one of the most popular types of outdoor advertising. In addition to them, we produce other unique designs.

You can order outdoor advertising at our office in Kyiv, or just by calling. Also, our managers can come to you for measurements, bring product samples, advise and orient you on the terms of outdoor advertising production.